Working Title: Rush

Working Title:

Working Title Films, is a British production company, founded in 1983. Based in London and run by Universal.
Co-chaired by Tim Bevan and Eric Fellner, Working Title is one of the leading film production companies in the world.

Working Title has made over 100 films that have grossed nearly $6 billion worldwide.
Just some of the successes the company is responsible for are:
Les Misérables, About Time, Anna Karenina, Hot Fuzz,The World's End, Shaun of the Dead, Bridget Jones, Atonement, Four Weddings and a Funeral and Love Actually.

Rush:

Released 27 September 2013, was co-financed and produced by Universal Pictures, Revolution Films, Exclusive Media and Cross Creek Pictures, in association with Imagine Entertainment.
Here is the trailer:

As you can get from the trailer, the film is introduced to be an action filled, thrilling Formula 1 film. The emphasis on it also being a 'real-life' event makes the action seem only more real, knowing the events have actually occurred will attract Formula 1 fans but also add to the drama of the films plot.

Due to the success of a previous Working Title fIlm: Senna, a documentary on Brazilian Formula One racing driver Ayrton Senna, who won the Formula 1 World Championship three times before his death at age 34, there was already a waiting target audience for Working Title to aim at. So they could be more positive that Rush wouldn't be a flop!

The Formula 1 thrill which appears so vividly in the trailer is the reason racing fans were so attracted to the film. The tense expectation of a crash keeps the audience on the edge of their seat, anticipating what will happen. The classic old cars and history of racing also appeals to the Formula One loyal fans. Even in the editing process, of adding explosions and flames, special effects are used only to heighten the excitement of the crash. Making the action seem more thrilling and engrossing.

The James Hunt character, an English Aristocrat, represents the classic British upper class character. This attracts interest from American and European audiences, who enjoy our traditional British history.

As you can see below, the film got many good reviews from critics, as well as the film winning a BAFTA Award for Best Editing.

Rush is the story of James Hunt and Niki Lauda, who are two highly skilled race car drivers who first develop a fierce rivalry when a crash creates problems for both.
The intense, quick moving music adds to the speedy pace of the action filled film, the building of tension and suspense of the crash, hypes the event, leaving the audience on the edge of their seats.

The film also includes romance, allowing it to appeal not just to the 'Formula One Fans' but also to others who may not have the understanding of racing and can make sense and enjoy the other aspects of the film.

This overseas interest creates a wider audience for the film to promote to, meaning more people will be able to view the film. The 'real-life' story aspect, humours script and Classic Formula One Racing are just a few reasons why the film was successful.

The way the film is constructed seems slightly different to the classic format of a sporting action film, it takes a different perspective of the genre.
This allows it to appeal to a niche yet targetable audience.